Video: How Zenus Bank is Improving the Client Experience by Employing the Microsoft Platform and Partnering with HSO

Tovmasyan: At Zenus, we’re removing barriers to create banking beyond borders.

Woods: Zenus allows individuals and companies all over the world to access transparent, cheap, efficient, first world banking services, therefore, unifying the playing field.

Any business looking to compete globally today needs a clear and comprehensive data strategy. This is even more essential in the financial services industry.

Martinez: Everything revolves around data at Zenus Bank. To be able to secure that data in a cloud environment is challenging. So ensuring that we have a fundamental architecture design for how we’re going to be operating, how we’re going to be sharing that data among microservices, that was the key.

Woods: Our strategy was always to use a single, broad and encompassing platform for our business processes. With its market leading products, Microsoft ticked all the boxes. On this platform, we’re looking to build omnichannel experiences for our end users and internal processes and procedures that blend into the flow of an employee’s day.

For instance, a retail client may contact our client service team by phone, email, web, or chat. If the agent can’t answer their query using our knowledge base, they can contact another member of the company via Teams. That person might be somewhere else in the world, but we can still get an answer instantaneously for that client.

Tovmasyan: The future of Zenus is to transition from being the consumer facing bank into the infrastructure bank that will power a new generation of FinTechs and allow existing FinTechs to pivot into this new way of doing business, cross border transactions, embedded finance. For us to really capture our first mover advantage, we need to find the best and safest path into scaling our services globally.

Woods: Our long-term plans were always to open this infrastructure up to others, allowing them to embed our services into their products or offer them through white label solutions. However, market demand has meant that we’ve had to step up our timelines and we’ve accelerated to offering these B2B solutions sooner, rather than later.

Tovmasyan: Our counterparts at HSO see the problem we’re looking to solve, and they’re helping us really achieve our dream and use Microsoft to be the backbone of our growth.

Woods: From a marketing standpoint, having the CRM integrated with the core bank means we can get the facts and figures quickly to draw out client insights and respond with acquisition or client campaigns easily.

Martinez: Both HSO and Microsoft have demonstrated with a strong portfolio of customers that they’re leaders in the banking space and now the fintech space, providing that layer that will interact with our customers. We’re pushing forward to ensure that we can deliver now.

CMOs and marketing professionals in the banking industry rely on data from all their systems to keep up with marketing trends, acquire and retain customers and continually improve the client experience.

HSO specializes in technology infrastructure solutions for banks and financial institutions that integrate sales and marketing, customer support, data management, and finance and operations.

With HSO, marketing professionals can have a complete view of their customers, helping the company respond to market demands with new products and services that customers want.