Personalise the in-store experience with mobile POS
The Intelligent Retailer
Connect your customers, your people, and your data.
The Intelligent Retailer Ep 3: Personalise the in-store experience with mobile POS
Discover the power of Microsoft Dynamics 365 Store Commerce Mobile App.
Microsoft Dynamics 365 Store Commerce Mobile App enables retail businesses to manage back-office operations, customer loyalty and process in-store transactions.
THE INTELLIGENT RETAILER
Microsoft Dynamics 365 Store Commerce Mobile App is a powerful tool for retailers aiming to enhance the in-store experience through personalised interactions and efficient mobile point-of-sale (POS) capabilities. Here’s how it can help:
- 1
Personalised Customer Service
- Customer Profiles: Sales associates can access detailed customer profiles, including purchase history, preferences, and loyalty program status. This information enables personalized recommendations and tailored interactions.
- Purchase History and Preferences: By reviewing past purchases, staff can suggest complementary products or special offers that align with the customer’s tastes and needs.
- 2
Mobile POS Capabilities
- Flexible Checkout: The mobile POS allows for quick and convenient checkout anywhere in the store, reducing wait times and improving customer satisfaction.
- Cross-Selling and Upselling: With access to customer data and inventory levels, associates can suggest additional products or upgrades during the checkout process.
- 3
Loyalty and Rewards Programs
- Loyalty Integration: The app can manage and apply loyalty points and rewards during the checkout process, ensuring customers are recognised and rewarded for their loyalty.
- Promotions and Discounts: Personalized promotions and discounts can be easily applied based on customer profiles and shopping behaviour.
- 4
Example Scenarios
- Instant Inventory Check: A customer asks about a specific product; the associate quickly checks inventory on the app, finds it in another location, and arranges for delivery to the customer’s home.
- Checkout Flexibility: During a busy period, additional associates with mobile POS devices help customers check out quickly and efficiently, reducing wait times and enhancing the overall shopping experience.
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