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Dynamics Matters Podcast Ep 120: Embracing change and technology
With special guest Stuart Branch, Head of People and Digital at Weetabix
In this episode, we discuss:
✔ Maintaining leadership in the breakfast cereal market
✔ A visionary approach to sustained excellence
✔ Leadership and vision for the future
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SoundCloud Insights from Stuart Branch, People, Digital, Environment, Health, and Safety Director at Weetabix
Stuart Branch, the People, Digital, Environment, Health, and Safety Director at HSO customer, Weetabix, recently shared his insights on navigating change, leveraging technology, and maintaining leadership in the breakfast cereal industry. With over 12 years at Weetabix, Stuart's journey is a testament to the dynamic evolution within the company.
Adapting to change is a continuous journey
Stuart has witnessed significant transformations during his tenure. Reflecting on his 12-year journey, he emphasised the importance of embracing change. "Nobody should stay in the same job for 12 years, unless it’s with an organisation that doesn’t sit still. The job is nothing like the same as the job that I came to do," he noted. This adaptability continues to influence Stuart’s role, and is crucial in ensuring Weetabix remains competitive.
Maintaining leadership in the breakfast cereal market
Weetabix holds a prominent position as the UK's number one breakfast cereal. Stuart highlighted the dual focus on health and nutrition while addressing the challenge of providing value for money to customers.
This balance is essential in today's cost-conscious market.
"Maintaining our position involves a relentless focus on health, nutrition, and providing customers value for money," Stuart explained.
Technology is the enabler, only
Technology plays a pivotal role at Weetabix, but Stuart views it as an enabler rather than a standalone solution. "Machines and technology can be faster, better, and more reliable than humans. It's about making smart, ethical, and credible investments to provide the best return for our customers and investors," he said.
Stuart's background in organisational change and ERP systems underscores the synergy between technology and people. "You can have all the technology in the world, but it's no good if people aren't using it effectively. It's a Ying and Yang relationship," he added.
Simplified integration
Weetabix is in adopting AI, particularly in recognising and learning patterns to enhance operations. However, Stuart noted a more cautious approach towards generative AI. "We are slower to pick up generative AI, taking a more cautious approach," he admitted. This careful adoption ensures that AI implementation aligns with the company's strategic goals.
Reflecting on his career, Stuart advised his younger self to embrace technology and project management early on. "Change, like AI, is inevitable. Don't fight it. Get involved in project management and program management early," he suggested. These early experiences significantly shaped Stuart’s leadership style and approach to technology adoption.
Leadership and vision for the future
Looking ahead, Stuart envisions continuing to be the best leader possible, focusing on technology, people, and business performance. He emphasised the importance of servant leadership, where empowering and enabling his team is paramount. "Leadership is about understanding yourself, understanding others, and creating an environment where people learn and grow," Stuart explained.
Weetabix's leadership philosophy involves an inverted pyramid model, empowering those closest to the work and customers to make the best decisions. "The more we bring in servant leadership, the more my job is to serve the 10 direct reports or the 100 people that work for me," he said. This approach aims to remove blockages and provide clear direction, ultimately benefiting the customers.
A visionary approach to sustained excellence
Stuart Branch's insights offer a comprehensive view of navigating change, leveraging technology, and fostering effective leadership. His emphasis on continuous learning, embracing change, and servant leadership provides valuable lessons for organisations aiming to remain competitive and innovative. As Weetabix continues to adapt and evolve, Stuart's visionary approach will undoubtedly play a crucial role in sustaining its market leadership.
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