Meet the Presenters
On-Demand Webcast: Personalized Experiences that Drive Giving - How Your Non-Profit Can Boost Donor Engagement with Microsoft Dynamics 365 Customer Insights - Journeys
Learn how Microsoft Dynamics 365 Customer Insights - Journeys (formerly called Microsoft Dynamics 365 Marketing) empowers non-profits to enhance donor engagement with AI-enhanced segmentation and communication
Non-profit organizations face the challenge of engaging and retaining donors in an ever-evolving marketing landscape.
Building trust with supporters is crucial, as nearly 6 in 10 individuals tend to distrust until they see evidence of trustworthiness. Non-profits also grapple with a generational gap in donor expectations, particularly among younger supporters who demand personalized content. To sustain operations, non-profits must leverage targeted campaigns to retain recurring donors and make larger gift asks, as 57% of donors are enrolled in recurring giving programs with increased average donations.
This is where the Microsoft Cloud for Nonprofit and particularly Microsoft Dynamics 365 Customer Insights - Journeys (formerly called Microsoft Dynamics 365 Marketing) comes in as a compelling option for non-profits. By leveraging this intelligent and adaptable platform with AI-enhanced capabilities, non-profits can address these challenges and improve their donor engagement strategies.
Join us for a 30-minute on-demand webcast to explore how Microsoft Dynamics 365 Customer Insights - Journeys can help your non-profit with:
- Segmentation: Non-profits can segment donors, volunteers, and constituents based on preferences and behavior, allowing for personalized and targeted communication.
- Streamlined Communication: The platform streamlines the generation of vital communications, such as acknowledgments and newsletters, ensuring efficient and effective communication with donors.
- Customized Engagement: Microsoft Dynamics 365 Marketing empowers non-profits to create customized activities that resonate with their diverse donor base, helping to drive engagement and build trust.
Additionally, we share a real-world example of a youth-focused non-profit that is utilizing Microsoft Dynamics 365 Customer Insights - Journeys to engage more efficiently with their constituents.
By the end of the on-demand webcast your non-profit will gain insights on how to leverage Microsoft Dynamics 365 Customer Insights - Journeys to drive engagement, build trust, and create personalized experiences that resonate with your diverse donor base.
![]()
Christina Lindsay | Lead Functional Consultant | HSO
Christina Lindsay is a Lead Functional Consultant based in Southern Coastal Maine, specializing in discovery and envisioning, Microsoft Dynamics 365 CE implementation and user training, particularly in the Sales and Marketing modules. She drives client interactions from pre-sales through the delivery process, advocating for her clients and interfacing between technical and business-facing teams.
![]()
Alexis Bertrand | Project Manager | HSO
Alexis is a seasoned project manager, with over 8 years of experience in the Microsoft Dynamics space. Managing projects of various sizes and verticals, Alexis has both a technical and functional background that makes her able to thrive in all project settings and translate project details with ease. Alexis manages all project areas ranging from risks and issues, to development work items, project timelines and budgets, and everything in between.
Microsoft Dynamics 365 Marketing is now part of Microsoft Dynamics 365 Customer Insights
Please note that as of September 1st, 2023 Microsoft Dynamics 365 Marketing will be combined with Microsoft Dynamics 365 Customer Insights to create even more personalized experiences. This webinar demonstrates the functionality of Microsoft Dynamics 365 Customer Insights - Journeys, the part of the new solution formerly labeled Marketing.
For details, please view the updated information on Microsoft's website.
Watch On-Demand
Video Navigation
- 00:00 – Introduction and Housekeeping
- 02:13 – Demo: How Microsoft Dynamics 365 Marketing Empowers Non-Profits to Create Personalized Experiences that Drive Giving
- 16:57 – Interview with the HSO Project Manager: How a Youth-Focused Non-Profit is Improving Constituent Management with Microsoft Dynamics 365 Marketing
- 25:34 – Closing & Links to Resources
- 26:29 – Questions & Answers
To watch the recording in full screen mode, click on the icon in the lower right corner of the presentation after the video begins.
Explore Additional Resources for Non-Profits