Tracking MRR
Reporting & Forecasting
Having an accurate and easy-to-use system to help keep track of all these metrics is essential to a sustainable success and allows you to focus on analysing results and making the best business decisions.
Binary Stream’s Subscription Billing Suite is a comprehensive solution to billing, deferrals, and recognition that streamlines the entire quote-to-cash process at every step from billing and invoicing to reporting and forecasting. Backed by Microsoft’s Azure cloud and Power BI, SBS offers real-time analysis and forecasting on-the-go so you can always keep your finger on the pulse of your business.
Offering subscription-based services provides organizations with an amount of data that is not common for traditional products and services. With each month, year or subscription period, there is new information that aggregates into a time series analysis of company performance.
Subscription Billing Suite is built to centralize all financial data so it is easily analysed and transformed from unknown to actionable. With many real-time canned reports and the ability to add custom reports, SBS enables organizations to track their own unique performance measures, and confidently make the best business decisions.
Monthly Recurring Revenue (MRR)
Monthly recurring revenue is one of the most commonly used metrics for tracking subscription commerce performance. Properly measuring and understanding MRR is key to retaining revenue momentum and being able to analyse and react to revenue declines before they escalate to become a
more significant problem.
Tracking MRR
Recurring revenue gained from new subscribers
Lost recurring revenue from churned subscriptions
Recurring revenue gained from subscription upgrades
Lost recurring revenue from subscription downgrades
New MRR + Expansion MRR + Reactivation MRR – Churned MRR – Contraction MRR