Remote AU Sydney
Leadership, Marketing, Finance, IT, HR & Legal
Field Marketing Senior Manager, ANZ
As the Field Marketing Manager, for the ANZ region at HSO, you will partner with business and sales leadership to position the HSO brand as the leading Microsoft focused business transformation partner of choice in ANZ and to drive demand generation to fuel HSO’s growth.Demand generation focuses on both new customer demand, and upsell and cross-sell opportunities into existing HSO customers. HSO generates demand through targeted marketing campaigns and programs direct to end user customers and to, and through Alliance partnerships, such as Microsoft. Collaborates with Sales and Alliance partners to identify and develop a target account list for both new prospects and further sales opportunities with existing customers. Own and manage the development of customer-specific marketing programs, working with global marketing colleagues and 3rd party marketing and creative agencies to drive demand generation activities. Developing marketing programs that leverage the marketing mix, combining campaigns, events, digital marketing, social media and PR to deliver the agreed metrics and outcomes. Collaborate on marketing and GTM actions with Alliance partners, such as Microsoft. Own how HSO is positioned with Alliance partners, from messaging to relevant offering content, case studies, campaigns and events. Leverage co-funding and incentive opportunities to accelerate marketing initiatives and deliver agreed outcomes. Drives customer evidence process by working with business development teams to identify new customer wins, references and case studies. Partner with HSO’s Sales, Service Line and Industry community to ensure that relationships with key Alliance partner stakeholders are as productive as possible, helping drive engagement through regular meetings, partner events and other relevant programs. Promote teamwork and coordination between marketing and different functions/service lines/ and regions to promote strategic alignment, message consistency, and drive budget efficiencies. Track marketing campaign financial and performance effectiveness, provide recommendations for action if needed, and contributes to knowledge sharing of information with other groups Manages the marketing budget and ensures ROI.
