HSO Acquires Aware Group

Adds next-level AI capability to HSO, furthering its ability to deliver business-relevant, advanced AI solutions to customers worldwide

HSO has acquired New Zealand-based Aware Group (Aware). Aware specializes in leading-edge Data and AI solutions for customers worldwide.

As an award-winning Microsoft solutions partner, Aware has positioned itself at the cutting edge of Data and AI solutions. For nearly a decade, the company has consistently led customers in leveraging the power of machine learning and generative AI to enhance their data strategies. With a proven history of success, Aware has helped hundreds of companies explore AI solutions and has taken dozens of these experiments from prototype to production, many of which have saved clients millions annually in operational costs and created efficiencies of up to 99%.

said Brandon Hutcheson, Chief Executive Officer of Aware. "HSO's deep industry knowledge and expertise with Microsoft Dynamics 365 together with Aware's proven expertise in developing and deploying customized AI and data processing solutions, position us as a leading global force in the rapidly evolving AI business landscape."

By leveraging Aware's deep expertise in using Copilot, Azure AI solutions, repeatable offerings and proven ready-to-use AI models, HSO will accelerate time-to-market and ensure effective deployment of advanced AI-driven solutions for their customers and establish itself as the premier global Microsoft partner for business and AI transformation using the Microsoft Cloud.

Peter J. ter Maaten, Founder and CEO of HSO, remarked. "This acquisition strategically increases HSO's Data and AI capabilities, furthering our ability to deliver emerging technology solutions to customers globally. With the addition, HSO's repository of AI use cases has been significantly expanded to help customers accelerate their AI transformation journey to enhance employee experiences, transform customer interactions, reshape business processes, and innovate operational strategies.” 

said Charles Lamanna, Corporate Vice President of Business and Industry Copilot at Microsoft. “By combining extensive business data with Aware’s expertise in configuring Copilot and Azure AI solutions, HSO is uniquely positioned to deliver significant productivity improvements to our customers.” 

Since receiving a growth investment from global firm Carlyle (NASDAQ: CG) in 2019, HSO has made its sixth acquisition with the addition of Aware. This acquisition strengthens HSO’s ongoing strategy to establish itself as the premier global Microsoft partner for digital and business transformation services, leveraging the Microsoft Cloud.