Customer Data Platform

As businesses strive to deliver personalized and seamless customer experiences, harnessing the power of customer data has become essential. Microsoft's Customer Data Platform (CDP) empowers organizations to aggregate, analyze, and activate customer data to drive meaningful insights and improve engagement.

Microsoft D365 Customer Data Platform (CDP) is a centralized platform where you can collect and organize all your customer data and make it available to departments such as Customer Service, Marketing and Sales. 

The platform integrates all available customer data within your organization and brings together online and offline data. This, in combination with relevant external data such as data from social media, search engines, weather information, and other relevant business data, gives you a 360-degree customer view that allows you to understand and predict customer behavior.

What are the components of D365 Customer Data Platform?

With two key components, Customer Insight and Customer Voice, Microsoft CDP enables businesses to truly understand their customers and build lasting relationships.

Customer Voice: Amplify Customer Feedback

With a platform to collect, analyze, and act on customer feedback effectively, businesses can gather valuable insights directly from their customers, enabling them to refine products, enhance services, and deliver exceptional experiences based on customer expectations.

• Streamlined Feedback Collection
• Deep Sentiment Analysis
• Closed-Loop Feedback
• Brand Loyalty and Advocacy

Customer Insight: Unleash Actionable Insights

By combining customer data from various sources, such as transactional systems, customer interactions, and marketing channels, into a unified, secure, and privacy-centric platform, you can gain a holistic view of your customers, derive actionable insights and make more informed decisions.

• 360-Degree Customer View
• Enhanced Customer Segmentation
• Real-time Customer Engagement
• Data Privacy and Compliance

What are the key benefits of a Dynamics 365 Customer Data Platform?

Key benefits of the Microsoft Dynamics CDP include:

• Improved customer experience
• Increased customer engagement
• Increased sales
• Reduced costs
• Improved decision-making

Our customers use the Customer Data Platform for example:

• To create personalized marketing campaigns
• To target customers with relevant offers
• To improve customer service
• To identify and retain high-value customers
• To reduce customer churn