Solutions for Credit Unions: Attract New Members and Keep Them Loyal
Create strong member relationships and bring in new business
As a credit union, you face unique challenges that have only been increased or accelerated as customer demands have changed—due to economic factors, a long-lasting pandemic, technological advances, and more.
HSO can help.
To compete with commercial banks—especially the handful of major institutions the majority of households do business with—credit unions must stay in front of conditions and trends that are rapidly changing and difficult to anticipate:
The changing role of branches from transactional hubs to sources for advice, sales, and services
The constant push to reduce expenses by streamlining operations and strategically placing branches in areas with growth potential
Universally growing demand for digital banking, which is no longer a convenience, but a necessity for managing accounts, making payments, transferring money and more
Overcoming through effective marketing the consumer perception that they do not have the same technology capabilities—like digital and mobile banking—as large banks
Most importantly, it is the mission of any credit union to improve the lives of their members and community, including small businesses that are struggling even more in the wake of a global pandemic
HSO & Microsoft help your Credit Union thrive in the new digital age
DUCA Financial Services Credit Union increased its media buy efficiency by 20% in just three months with HSO's Credit Union solution.
Provide excellent service to members and attract new ones with a fully integrated solution
Powered by Microsoft Azure and Dynamics 365, HSO’s Solution for Credit Unions are designed to help you better understand and relate to each of your members and gain operational control over sales, service, marketing, and social engagement insights–focusing on the unique needs of credit unions:
HSO’s credit union solution provides full operational control over all aspects of the business while addressing two major concerns for all credit unions, defending against fraud and simplifying the onboarding process, to help accelerate account opening and eliminating duplication of effort.
Enhance Reporting & Insights through AI & Customer Data Analysis
Understand your members' financial portfolios to create personalized relationships, promote rewards and up-sell through targeted product recommendations, and utilize interdepartmental data to enhance the overall member experience.
Generate visibility into renewals, retention, and lost business, forecast various revenue streams, increase wallet share by analyzing lost opportunities, and empower users to identify high-probability opportunities through Sales AI.
Increase digital presence and brand awareness, perform targeted marketing with personalized offers, track ROI through key metrics, implement referral programs to foster business growth, and manage subscription lists for regulatory compliance.
Track in-branch activities and online engagements, send targeted communications for promotions, products, and changes, and utilize Microsoft's Voice of the Customer to conduct insightful surveys.
Never let leads slip away by integrating online application forms and live chat, seamlessly follow up on incomplete applications and renewals while recommending alternatives, and automate customer onboarding and other essential customer journeys.
Generate complex reports swiftly with 'Ask a Question', identify next-gen products through customer insights, reduce manual report creation efforts, and gain deep insights into data, including category outliers, change points, correlations, trends, seasonality, and time, using AI.
Credit Union Innovation with Dynamics
Improve Customer Experience with Collaboration, Personalized Interactions, and Bespoke Solutions
Explore a personalized experience with Copilot, engage with customers through innovative chat experiences, leverage intelligent data systems for sales and business development, collaborate effectively using Teams, enjoy easy mobile access, and benefit from bespoke applications with Power Apps.
Why AI for Credit Unions?
Exceptional member services are the backbone of every successful credit union. That's why we are excited to present Microsoft Copilot, a groundbreaking solution that will revitalize your membership experience through the power of AI and self-service.
Resources for Credit Unions
Learn more about our experience in the Credit Union industry
Contact us to talk to an HSO Credit Union expert today.
