All tools need maintenance, whether it be a wrench that you use for home projects or digital tools that help you drive your business forward. Just like you would take care of your own home tools, taking care of your digital tools helps them last longer so they can work for you whenever you need them to. Applications are critical tools in your digital toolbox and so is the needs to manage applications.

Application management is defined as the operation, maintenance and upgrading of an application of a lifecycle. Having someone on your side performing consistent application maintenance is essential for having your digital tools work as fast and as efficient as you need them to work.

Application management is even more critical for a company that operates globally. A larger company encompassing time zones and executing a myriad of projects necessitates applications that operate with as few errors as possible.

The following are five areas of application management necessary for a global company – to make sure your digital tools are cared for.

Manage problems and errors

Problems and errors can come from a plethora of sources and not all causes are obvious. One of the most irritating scenarios are when you see the same recurring problems and errors. You need someone on your team who has the time and resources to analyze what causes recurring incidents. Problem management finds the root causes for problems and proposes a solution. Sometimes the solution may involve adjustments to your software or the need to clean your data.

Assess if your applications need an upgrade

There are instances where it makes more sense for you to keep the system you have. Other times, it makes more fiscal sense in the long term to upgrade your system now. In a smaller shop, an upgrade can be a straightforward proposition. In a larger enterprise, a full assessment on required resources is a surer-fire way to mitigate risk in an upgrade.

 >> Read related: When Should You Upgrade from Dynamics AX to 365

Manage licensing and provisioning

In a global company, you could be hiring dozens to hundreds of employees at a time—all who need licenses to utilize applications daily. We provide information to help you make the best decisions for your company in licensing matters. Managing licensing and provisioning facilitates the licensing procedure with Microsoft and any third-party products, keeping into consideration the specific needs of your company. And with license management taken care of, you don’t have to personally deal with the administration, activation, configuration and maintenance of product licensing.

Managing security-related aspects

No one wants unauthorised access to their applications, whether it’s by a person from the outside or a employee poking around in data they shouldn’t have access to. A single sign-in experience, otherwise known as a sign-on portal, gives you the ability to track all user activity. You know who goes in, does what and who leaves and when.

To keep your data secure from unintentional changes in a cloud environment, each employee is given a certain permission level for a specific set of modules and functions. And those permissions may change as you consolidate roles, star employees are promoted, or people move on from your company. Managing these permissions is important because you need to maintain who has access to aspects of your applications to change with your organizational structure and functions of your employees

Automatically handling permission levels are particularly useful for global organizations that have distributed security administration over locations because it enables security administration to be centralized.

Managing Application Backups and Data Restoration

Reduce the risk of data loss and speed recovery time when disasters outside your control impact your applications. Consistent application and data backups require configuration and testing. These tasks are crucial to ensure that complete data restoration goes smoothly.

Protecting your data in this way also supports your overall data security strategy. Many security breaches come from problems in data backup, which is why it’s important to maintain controls over data backup.


Because your global company has multifold needs than a neighborhood mom and pop store, you need more robust applications and application management to support the hundreds of business processes and numerous employees. Your applications need to work as hard, error-free and securely as the rest of your operation. At the same time, your applications need to be agile to change with your company and the market.

Your technology, including your applications, are the tools that help your company run at its most optimal levels. And when you take care of your tools, your tools take care of your global company.