• Event
  • How to increase donor income with AI: Real-world nonprofit use cases

How to improve data management and unlock AI’s value for nonprofits

Exclusive data and AI in-person event in Microsoft's Edinburgh Office.

Save your seat now

When

April 24

Time

9:00 AM - 3:30 PM

Location

Microsoft Office, Edinburgh

Costs

Free

Smart insights, bigger impact: The role of Data & AI in nonprofits

This invite only event, taking place in Microsoft’s Edinburgh Office on the 24th April, will show you how a connected data and AI strategy makes it quick, easy, and cost-effective to:

  • Raise more money from campaigns
  • Whilst spending less money to do so
  • Target donors more specifically and personally
  • Save time on campaign planning activities
  • Reduce the cost of fundraising

A £13 million lesson in getting it wrong

80% of your individual donations likely come from 20% of your donors. But which 20%? 

If you don’t know, it’s impossible to engage the right people at the right time as you simply won’t know when they’re next willing to donate. 

And what about the 80% of past donors? If you don’t know who they are, you can’t reengage. Which means you’re potentially missing out on tens of thousands in donations.

One non-profit organisation saw donations drop from £20million a year to £7m. The problem was, they couldn’t see why.

So how can you fix this problem?

The root of your donor information problems 

You could be making do with something as basic as spreadsheets…

…or standalone solutions which usually aren't up to the task and nobody really knows how to get the “best” out of them anyway.

The problem this causes is that donors care about how their money is being spent. And the impact they’re making. If you can’t show them how, you can expect a decline in donations.

AI helps in two ways:

  • 1

    It allows you to analyse donation and engagement data in your CRM, providing propensity scores to show which donors are most likely to give and when, helping you maximise fundraising efforts.

  • 2

    It allows you to present donors with information that shows the impact of their contributions, aligning specific outcomes with their support. By providing personalised insights and real-time updates, AI helps build trust and encourages repeat donations.

What you can expect from the Data & AI for nonprofits day

92% of nonprofit organisations report feeling unprepared for AI. This event will give you the insight needed to ensure yours is not one of them.

This exclusive in-person event will give you the knowledge, tools, and confidence to develop a data strategy from which to harness AI, so you can focus on your mission. What you can expect: 

  • Microsoft leaders sharing the big AI picture and its impact on nonprofits
  • ... and the role data governance and data culture has - from the start
  • HSO AI experts break down how to apply AI to fundraising and operations
  • Your nonprofit peers share real-life data & AI success stories
  • Live demonstrations let you see AI in action

Meet our

Microsoft and HSO experts

  • Craig Russell

    Cloud Sales Director, HSO

  • David Leigh

    Managed Partner Lead - Tech for Social Impact, Microsoft

  • Andrew Nagle

    Director, Europe at Tech for Social Impact, Microsoft philanthropies

  • Adrian Todd

    Head of ICT & Digital Transformation, Cornerstone Community Core

  • Fraser Ross

    Head of Digital & Technology, Citizens Advice Scotland​

Book your spot now

The Microsoft venue is limited to 30-attendees - so don't hang about, book now. With two months to go, we will be full.