AI helps in two ways:
How to improve data management and unlock AI’s value for nonprofits
Exclusive data and AI in-person event in Microsoft's Edinburgh Office.

When
April 24
Time
9:00 AM - 3:30 PM
Location
Microsoft Office, Edinburgh
Costs
Free
Smart insights, bigger impact: The role of Data & AI in nonprofits
This invite only event, taking place in Microsoft’s Edinburgh Office on the 24th April, will show you how a connected data and AI strategy makes it quick, easy, and cost-effective to:
- Raise more money from campaigns
- Whilst spending less money to do so
- Target donors more specifically and personally
- Save time on campaign planning activities
- Reduce the cost of fundraising
A £13 million lesson in getting it wrong
80% of your individual donations likely come from 20% of your donors. But which 20%?
If you don’t know, it’s impossible to engage the right people at the right time as you simply won’t know when they’re next willing to donate.
And what about the 80% of past donors? If you don’t know who they are, you can’t reengage. Which means you’re potentially missing out on tens of thousands in donations.
One non-profit organisation saw donations drop from £20million a year to £7m. The problem was, they couldn’t see why.
So how can you fix this problem?
The root of your donor information problems
You could be making do with something as basic as spreadsheets…
…or standalone solutions which usually aren't up to the task and nobody really knows how to get the “best” out of them anyway.
The problem this causes is that donors care about how their money is being spent. And the impact they’re making. If you can’t show them how, you can expect a decline in donations.
- 1
It allows you to analyse donation and engagement data in your CRM, providing propensity scores to show which donors are most likely to give and when, helping you maximise fundraising efforts.
- 2
It allows you to present donors with information that shows the impact of their contributions, aligning specific outcomes with their support. By providing personalised insights and real-time updates, AI helps build trust and encourages repeat donations.
What you can expect from the Data & AI for nonprofits day
92% of nonprofit organisations report feeling unprepared for AI. This event will give you the insight needed to ensure yours is not one of them.
This exclusive in-person event will give you the knowledge, tools, and confidence to develop a data strategy from which to harness AI, so you can focus on your mission. What you can expect:
- Microsoft leaders sharing the big AI picture and its impact on nonprofits
- ... and the role data governance and data culture has - from the start
- HSO AI experts break down how to apply AI to fundraising and operations
- Your nonprofit peers share real-life data & AI success stories
- Live demonstrations let you see AI in action

Meet our
Microsoft and HSO experts
Book your spot now
The Microsoft venue is limited to 30-attendees - so don't hang about, book now. With two months to go, we will be full.