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  • HSO appoints Craig Russell to lead sales for its Cloud Services division

HSO UK  announces the appointment of Craig Russell

Craig Russell will lead sales for its Cloud Services division and help customers get more value from their Microsoft technology investment.

Meet
Craig Russell
Cloud Sales Director

"The way the market is moving—toward business, digital, and cloud transformations—means that customers are looking for long-term partners who can handle complex, multi-faceted programs and global-scale operations"

Part of HSO’s commitment to bolster its end-to-end cloud services portfolio, Craig joins the organisation with a wealth of experience in cloud solutions, digital transformation, and business applications, gained from years working at Microsoft and its partners, where he has  delivered solutions in the Microsoft business applications and Power Platform space. His appointment represents HSO’s ambitious efforts to meet growing demand for streamlined, full-service cloud solutions that simplify operations and enhance value for customers globally.

In discussing his new role, Craig said,

HSO has the unique ability to offer an end-to-end solution, at a global scale, only on Azure, which differentiates us in the industry.

Craig Russell Cloud Sales Director

By positioning itself as a complete cloud services provider within the Microsoft ecosystem, HSO aims to deliver tailored, scalable services, from infrastructure management to specialised applications and industry-specific solutions. This approach ensures a comprehensive engagement where clients no longer need to juggle multiple service providers or face disruptions from piecemeal implementations. The consistency HSO provides aligns with customers’ increasing preference for unified cloud service partners that can support them across multiple locations and service lines.

HSO’s strategy is to further build on its existing cloud capabilities to position the company as a leading end-to-end Microsoft solutions provider, aligning with customers’ needs for transformative, long-lasting partnerships. This involves expanding HSO’s existing cloud capabilities, specifically around data integration, infrastructure, AI, and machine learning, to ensure that clients benefit from a cohesive, flexible digital environment that supports evolving business needs. HSO's unique focus on Microsoft’s integrated toolset makes it easier for clients to use familiar platforms like Microsoft Teams, Power BI, and other tools, driving both operational efficiency and business insight.

Another essential element of HSO’s vision is HSO's commitment to delivering real-time insights and advanced analytics to clients. By using Microsoft’s growing AI capabilities, HSO can provide customers with actionable insights, empowering decision-makers across industries to make data-driven decisions.

Craig emphasised that today's businesses need a deeper understanding of their data to unlock value from AI, noting, AI only truly adds value when the data feeding into it is meaningful and well understood by the organisation.”

Craig went on to say, “Organisations today are now evaluating their entire business models in light of cloud capabilities,” he said. Cloud is no longer a standalone solution—it’s foundational to reimagining operations. Microsoft’s extensive product integrations make it possible for HSO to provide clients with a cohesive, secure, and scalable digital infrastructure that aligns with their specific industry needs and goals.

HSO’s investment in cloud services, backed by Microsoft’s innovation, lays the foundation for a future where clients benefit from a single partner who can support them through the entire lifecycle of digital transformation, from design and implementation to continuous optimisation. Through this dedicated focus, HSO aims to redefine what a modern cloud service partnership can deliver, and Craig Russell’s appointment is set to drive that mission forward, cementing HSO’s position as a forward-thinking, customer-centric leader in the cloud services space.

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