HSO: your trusted AI partner

Read our vision on Artificial Intelligence, find out what value-based AI looks like, and how we support our clients in realizing successful (Generative) AI applications.

1. Introduction

Our mission is to be the leading global provider of technology driven business solutions that improve the business performance and results of our clients.​

We are convinced that Artificial Intelligence will define our future. It will impact every industry, every process, every function and every employee, independent of the role. Hence every part of the digital transformation. In view of our mission, we define AI as the next transformative technology that we can leverage in relevant applications to improve our client’s productivity and ultimately their business results.

We empower every employee with Copilot & AI to be more productive and deliver better business results.

Combining technology leadership with deep industry knowledge

At the base of our AI knowledge and capabilities is our leading position in Microsoft Cloud technology and with over 30+ years delivering ERP and CRM Enterprise Solutions worldwide, we have built deep industry knowledge and understanding.

We acknowledge that the success of any AI or Copilot largely depends on the quality of the underlying data. With our strong Data & AI expertise we support customers, prepare and build their data platform and become ready to onboard their AI-journey.

With AI/Copilot applications becoming an integral part of the Microsoft Cloud, HSO is the designated, trusted advisor to help our clients leverage the opportunities of AI.

We use our technical know-how and in-depth industry expertise to develop relevant AI applications as an integral part of our client’s core business processes, enabling a significant increase in productivity.  

A note on the Microsoft vision on AI

Currently, Microsoft is widely recognized by analysts and investors as the leading player in the AI revolution.

Microsoft’s CEO Satya Nadella: “This next generation of AI will reshape every software category and every business, including our own. (...) Amid this transformation, our mission to empower every person and every organization on the planet to achieve more remains constant. As a company, we believe we can be the democratizing force for this new generation of technology and the opportunity it will help unlock for every country, community, and individual, while mitigating its risks.”

2. Productivity demand will drive AI adoption

A decline in workforce and productivity are contributing to a slowing down of global economic growth, as has been reported over the last decade. Hence productivity matters, being one of the main drivers of GDP and economic growth.

Economists and analysts recognize that the use of artificial intelligence (amongst other technologies) could help accelerate productivity growth. Therefore, AI will play a pivotal role for the business of our customers, and for HSO. With the expected and ongoing decline of our working population, AI will help us to get more out of each working hour and achieve more with less people.

The need for higher productivity will drive AI adoption at HSO and our clients. When people are scarce, growth can be realized by becoming more productive and efficient, with people creating more value in the same amount of time.

A note on productivity

McKinsey has done extensive research on the potential effects of Generative AI on productivity. In their research, McKinsey uses two different lenses, or perspectives:

  • AI use cases in organizations, defined as targeted applications of Generative AI to a specific business challenge, resulting in one or more measurable outcomes, such as the increase in effectiveness of a business process.
  • The potential impact of Generative AI on specific jobs and occupations. Can Gen AI perform the same detailed work activities so it can replace these jobs or be part of this job?

The research shows that both perspectives can affect productivity across all work currently done by the global workforce.

3. Why is HSO your trusted partner for AI?

Why should our clients choose HSO for AI? As a business transformation partner, we are not an AI provider ‘only’. But that’s also what sets us apart.

The starting point of value-based AI is in our clients' business processes and applications. AI is being infused in almost all business applications, and that is exactly where our knowledge and experience lies. Plus, we know how to access, connect, and manage the underlying data and, when needed, we know how to integrate and connect other data sources and applications.

Our AI capabilities serve:

  1. Companies looking for a trusted advisor with expertise on how to build a modern data platform, for structured and unstructured data, that enables AI and ML solutions.
  2. Clients that already use Dynamics 365 and who want to start using the AI capabilities within the platform. Copilot is in many apps an out-of-the-box application, but to use it as a productivity accelerator, it requires data management and expertise, connections, training and adoption.
  3. Companies that are looking for a new ERP or CRM system. ‘AI-ERP’ and ‘AI-CRM’ are the new standard. Dynamics 365 is infused with AI capabilities, and we know how to implement and leverage these.   

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Customer stories

Value-based AI


5. Stay competitive in your industry

We help clients apply and adopt AI technologies to drive productivity throughout their business, resulting in for example: 

  • More and new revenues with the same resources (time, assets)
  • Same and new revenues with less resources (time, assets) 
  • Providing better results (EBITDA)
  • Providing measurable, strategic advantages 
  • Outperform the competition 

Many of our clients are not looking for an AI application, but for a solution that helps them address their challenges to stay competitive in their market. 


6. The importance of Change & Adoption for a positive ROI

Implementing successful AI applications requires a cultural shift in organizations. To accelerate productivity and efficiency, teams must understand and trust the tooling they work with.

Implementing AI and Copilot is not just a technical challenge, but also a human one. Change and adoption management is a crucial component of any AI project, as it helps to ensure that the users and stakeholders are engaged, informed, and empowered throughout the process. Which is an absolute prerequisite to realize a positive Return on Investment.

Our Prosci Certified Change & Adoption consultants apply the ADKAR Model: the proven methodology for managing individual and organizational change, used and recommended by Microsoft. Using this model from the start of any AI project, we help to assess the readiness and resistance of the users and stakeholders and to design targeted interventions to address their needs and concerns.


7. Responsible AI


With HSO’s 100% focus on Microsoft technology, our Data & AI platforms and applications are all built on the Microsoft Cloud. Like Microsoft, we at HSO believe that AI has the potential to empower every person and organization.

But with power comes responsibility. That's why we follow and support Microsoft’s commitment to developing and deploying AI in a responsible way, guided by their six ethical principles: fairness, reliability and safety, privacy and security, inclusivity, transparency, and accountability.

Two people shaking hands

8. How we deliver AI to our clients: our Data & AI Maturity Model

Data & AI are intrinsically connected. Truly advanced AI applications demand high-quality data and a robust data estate. HSO has leveraged our experience with customers to develop our Data & AI Maturity Model.

This model is the foundation of our approach as we guide our customers through the development of their Copilot and AI roadmap and strategy. By connecting strategic AI objectives to the required data foundation, we create a practical roadmap to achieving value-adding AI. These roadmaps balance short-term wins against long-term investments, and consider all elements of the AI adoption process, organized along two axes:

  • AI maturity (including AI awareness, AI adoption and more)
  • Data maturity (including safe and secure data access, a scalable data platform, and more)

We leverage this Data & AI Maturity model to empower our clients to understand where they’re beginning their AI journey from and visualize their next steps to grow their Copilot and AI capabilities.

HSO Data & AI Maturity Model

Our methodology consists of 5 elements, embedded in this model:

Inspire: We inspire our customers by helping them by identifying valuable AI use cases, tailored to their organization, industry, market, and strategic objectives.

Strategy and Roadmap: Together with our clients, we craft long-term vision for AI technology. The AI strategy is always interconnected with the larger business strategy and includes clear objectives and requirements to achieve these goals.

As always, these steps are industry driven. Our industry teams understand the challenges in our clients’ markets and the opportunities that AI can offer to overcome these. The AI strategy & roadmap provides a strong understanding of what your AI journey should look like and where to get started.

As visualized in the model, we implement AI applications on various maturity levels:

Enable: Quick wins in productivity and efficiency by implementing out-of-the box AI applications such as Copilot and Assistants.

Extend: Longer term, customer AI applications that optimize business processes and resources, enabling capabilities such as predictive analytics.

Transform: Highly transformative and innovative AI applications that create market differentiation, transform business models and establish a competitive advantage.

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How to onboard on a successful AI journey 

When the opportunities of (Generative) AI seem endless, actually onboarding this journey can be challenging. HSO supports clients in every phase of their AI implementation, with specific tools and programs.

From Embedded AI and Copilots, to Composible AI and Build-your-own AI, HSO has the right scenario. We inspire, develop a strategy and program and collaborate with your teams to realize success! 

Get in touch with our Data & AI teams

Our Data & AI teams worldwide are ready to guide you all the way: from strategy, data and governance to use cases, pilots, deployment and managed services. Including critical change management programs.

We help you understand where you are in your AI journey and what is required to create value, optimize processes and eventually being able to leverage AI for innovation and market differentiation.

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