Kapitel 3

Reporting & Forecasting

Having an accurate and easy-to-use system to help keep track of all these metrics is essential to a sustainable success and allows you to focus on analysing results and making the best business decisions.

Binary Stream’s Subscription Billing Suite is a comprehensive solution to billing, deferrals, and recognition that streamlines the entire quote-to-cash process at every step from billing and invoicing to reporting and forecasting. Backed by Microsoft’s Azure cloud and Power BI, SBS offers real-time analysis and forecasting on-the-go so you can always keep your finger on the pulse of your business.

Offering subscription-based services provides organizations with an amount of data that is not common for traditional products and services. With each month, year or subscription period, there is new information that aggregates into a time series analysis of company performance.

Subscription Billing Suite is built to centralize all financial data so it is easily analysed and transformed from unknown to actionable. With many real-time canned reports and the ability to add custom reports, SBS enables organizations to track their own unique performance measures, and confidently make the best business decisions.

Goals

  • Forecasting future growth and revenue streams
  • Reporting on key performance of different business units
  • Cost-centre analysis

Monthly Recurring Revenue (MRR)

Monthly recurring revenue is one of the most commonly used metrics for tracking subscription commerce performance. Properly measuring and understanding MRR is key to retaining revenue momentum and being able to analyse and react to revenue declines before they escalate to become a
more significant problem.

Tracking MRR

More specialized metrics can be derived from raw MRR to track specific aspects of monthly performance. Net MRR measured and tracked monthly can show aggregate changes and drilling down further into its individual components can help explain positive or negative trends.
  • 1

    New MRR

    Recurring revenue gained from new subscribers

  • 2

    Churned MRR

    Lost recurring revenue from churned subscriptions

  • 3

    Expansion MRR

    Recurring revenue gained from subscription upgrades

  • 4

    Contraction MRR

    Lost recurring revenue from subscription downgrades

  • 5

    Net MRR

    New MRR + Expansion MRR + Reactivation MRR – Churned MRR – Contraction MRR