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AI-Driven Innovation on the Green: Transforming Golf & Hospitality Operations
AI and cloud innovation are transforming operations and enhancing customer experiences across 800+ locations. Learn how HSO leveraged AI-powered solutions to streamline data integration and modernize infrastructure for a global hospitality leader, setting the stage for increased efficiency and sustainable growth.
About
As a leading golf and golf-related hospitality management company, this client operates over 800 locations globally. They faced unique challenges in modernizing their operations due to a complex legacy infrastructure across multiple regions.
Challenge
In 2021, after a major private equity investment, the client aimed to become a unified enterprise capable of rapid growth. With over 20 different systems and more than 700 instances across locations, migrating legacy data into Dynamics 365 became a critical and challenging task. Manual mapping and transformation of data from legacy systems would have been time-consuming and costly, posing risks to operational continuity.
Solution
HSO proposed a cutting-edge strategy that leveraged AI to automate 70% of the data mapping process, completely transforming the migration experience. This AI-powered solution ensured efficient migration to Dynamics 365 while also modernizing the finance and customer service infrastructure, improving data analytics capabilities, and consolidating IT systems into a secure, unified environment. Key components of the solution included:
- Finance Optimization: Consolidated 178 ERP instances into a single Dynamics 365 Finance system, streamlining financial processes and enabling automated consolidation and complex billing.
- Data and Analytics Modernization: Created a modern data platform on Azure with seamless migration from AWS and Domo to Power BI, enabling real-time insights for back-office operations and new B2B services.
- Unified Customer Service and Sales: Integrated D365 Sales and Customer Service to centralize customer journey processes, improving onboarding, support efficiency, and customer satisfaction.
- IT and Infrastructure Consolidation: Unified multiple infrastructures and networks into a scalable, secure environment with an M&A playbook to streamline future growth.
Thanks to HSO’s AI-driven approach, the customer turned a complex data migration challenge into a streamlined, efficient process, enhancing their infrastructure and creating a foundation for sustainable growth and better customer experiences.
With HSO's AI-driven approach, the customer was able to transform their data migration from a potential bottleneck into a streamlined, efficient process, positioning them for scalable growth and enhanced customer experiences across locations.
Benefits
This solution addressed key operational challenges by standardizing infrastructure and centralizing management of finance, customer data, and analytics. AI-driven automation of data migration minimized manual intervention, cutting costs and accelerating time to value. The unified, scalable architecture provides a solid foundation for continuous improvements, while low-code platforms enable rapid development of customized applications.
Business Impact
- Financial Efficiency: The single Dynamics 365 Finance system has accelerated reporting and reduced errors, enabling the finance team to focus on growth-oriented tasks.
- Data-Driven Decisions: A modern data platform on Azure enabled real-time insights, enhancing customer service and facilitating new revenue streams.
- Enhanced Customer Experience: D365 Customer Service streamlined customer journeys, reducing onboarding time and improving service quality.
- Operational Security and Scalability: Consolidating infrastructures has fortified the company’s IT resilience, while an identity management strategy ensures secure access for a growing workforce.
Looking Ahead: A Future Powered by AI and Innovation
With the foundational changes implemented through HSO’s AI-driven solution, the customer is now poised for continued transformation. Looking ahead, they plan to leverage AI and machine learning to further optimize their operations, enhance predictive analytics, and personalize customer experiences across their global locations.
The unified, scalable architecture provided by HSO will enable them to accelerate innovation and respond swiftly to market demands. With an eye on sustainable growth and operational excellence, the company is committed to continually evolving its AI capabilities, expanding automation, and exploring new avenues for digital transformation, ensuring they remain at the forefront of the golf and hospitality industry.