What’s Next in Retail | Key trends from NRF 2025 and HSO’s New York Tour

With Amazon Go, standing in line to check out is a thing of the past. Using AI and cameras, the store automatically records what you grab. At the Amazon Go x Starbucks location, you can shop for groceries, order coffee, and get work done—all without registers or staff. Simply scan the Amazon app upon entry, grab what you need, and walk out. Need snacks on the job? Just grab them—AI will track them and automatically charge your card. Shopping has never been easier.

Tiffany & Co. fuses classic elegance with futuristic technology. At its revamped Fifth Avenue flagship, AI suggests jewelry that perfectly matches your style. AR tools let you try on rings virtually—no strings attached, ideal for those “just browsing.”

Nike's House of Innovation, is a six-story sports and tech mecca on Fifth Avenue. With the Nike app you can reserve sneakers, scan QR codes for info and personalize your shoes into works of art.

AI makes shopping smart: Speed ​​Shop predicts what you need, Shop the Look suggests outfits, and Instant Checkout lets you walk out the door in no time.

Glossier is all about you. The flagship store lets you discover makeup and skincare your way. Personal beauty is at the heart of it, with technology that helps you find the perfect products.

With interactive skin consultations and AR filters, you can virtually try out products that suit your style. At the 15-meter long tables, you can test everything yourself. Add to that Instagram-worthy spaces, and you have an experience that is completely tailored to you. Glossier proves: beauty is personal.

Coach is all about personal luxury. At their Fifth Avenue flagship store, you can make your favorite leather items unique with initials, patches, and more. Their customization bar makes each piece truly yours.

Scan products with your phone for instant info, and see how your bag was made via digital displays. With mobile checkout and seamless online-to-offline services, the experience is smooth and customized. Coach shows that personalization and style go hand in hand.

At Lib Lab, it's all about you. Here you create your own lip balm, from scent and ingredients to packaging. Thanks to interactive kiosks, you can put together a product step by step that is truly unique.

Whether you’re looking for an original gift or want to treat yourself, Lib Lab takes personalization to the next level. Technology makes the process fun, easy, and completely customized. Your lip balm, your style.

Another Tomorrow in Soho is about more than fashion. Style and sustainability collide in a store that proves that luxury can be ethical.

Each collection is carefully designed with respect for people and planet. Timeless pieces, made from sustainable materials. Interactive displays show where and how the clothes are made, so you know exactly what you are wearing.

Another Tomorrow shows that you can look sharp without compromise. High-end fashion, with care for our planet.

Sustainability is central to Patagonia. In the flagship store on Green Street, you will not only find outdoor gear, but also a clear message: care for the planet.

With the Worn Wear section, your old Patagonia gear gets a second life, and at the repair station you can fix up your favorite jacket. Every product is designed to be eco-friendly. This way you can go on an adventure and give something back to nature. Patagonia proves: style and sustainability go hand in hand.

Lucid Studio is all about sustainable mobility. This showroom shows how luxury and environmental awareness go hand in hand.

Discover Lucid's innovative battery technology. The long range of 800 km is extremely energy efficient. Personalize your own Lucid Air EV in the Vehicle Customization Studio and learn how every detail contributes to a more sustainable future.

Adidas shows here how technology and sustainability come together. This flagship store is mainly about recycled materials. This way you are not only shopping sporty, but also conscious.

With on-demand 3D printed shoes you minimise waste, and interactive displays show how Adidas is working towards a greener future. The virtual try-on system contributes to fewer returns—better for the planet and time-efficient! Adidas proves: innovation and sustainability together, really do make a difference.

Gentle Monster in SoHo is more of a museum than a store. Nothing here is what it seems, and that’s exactly the point.
The new flagship store, The Visitor, fuses art and design in a space filled with metaphorical sculptures and unique installations. You’ll feel like you’re in a futuristic exhibition. The glasses? They’re almost an afterthought—until you put them on and find the perfect match.
Gentle Monster turns shopping into an experience you won’t soon forget. It’s a work of art.

Step inside Apple’s iconic glass cube, where design and experience collide. It’s all about discovery and learning.
Use augmented reality to see products come to life or join an inspiring Today at Apple session. From hands-on workshops to clever demos, you’ll go home smarter. Or with that beautiful iPhone case you didn’t know you needed. Apple turns shopping into an experience.

Starbucks Reserve is all about the ultimate coffee experience. This location combines craftsmanship and technology to tell a story-from bean to cup.
At the Robotic Coffee Bar, brewing coffee is a show. Taste exclusive Reserve blends brewed on-site and experience their stories through interactive displays. Every detail, from flavour to technology, makes your visit a one-of-a-kind experience.

Target Soho makes shopping easier than ever. This location combines Target's affordable image with smart technology and a touch of New York flair.

With NFC tags, you can get instant product information by simply scanning your phone. Exclusive collaborations and pop-up collections make your visit a big surprise. Here, it's all about convenience, without compromising on style.

Whole Foods Hudson Yards makes grocery shopping effortless. With Just Walk Out technology, all you have to do is grab what you need and walk out—the rest is effortless.

Smart data analytics ensures perfectly stocked shelves and a personalized experience. Local produce and eco-friendly options are always at your fingertips. Whole Foods is all about convenience, without sacrificing quality.