Here are examples of project descriptions and image selection in aec360 with OpenAsset integration.
Streamline Your AEC Firm's Marketing with aec360 and OpenAsset Integration
Learn how the seamless, bi-directional integration between aec360 and OpenAsset significantly improves how AEC firms manage their marketing assets.
In the architecture, engineering, and construction (AEC) industry, effectively showcasing your firm's portfolio can make all the difference in securing new projects and partnerships. However, the process of compiling marketing assets, particularly project sheets with images, can be time-consuming and cumbersome. The integration of aec360 and OpenAsset is a game-changing solution designed to streamline marketing asset creation for AEC firms.
aec360 and OpenAsset: An Integrated Solution
aec360 stands out as a comprehensive CRM suite tailored specifically for AEC firms. It provides integrated marketing, business development, experience management, and relationship intelligence capabilities. At its core, aec360 is a centralized repository housing the firm’s crucial project history, staff experience, and marketing content. By leveraging this repository, AEC firms can centralize key experience data and automate large pieces of proposal preparation to optimize pursuit processes, ultimately enhancing their marketing efforts.
OpenAsset offers a centralized digital asset management platform for storing project images, videos, logos, and other digital assets. Its robust search capabilities enable users to quickly sift through assets using keywords such as project type, location, or company name.
The seamless, bi-directional integration between aec360 and OpenAsset significantly improves how AEC firms manage their marketing and proposal assets. Users can effortlessly view Open Asset images inside of aec360, pull project information and details from aec360 into OpenAsset, tag project images within OpenAsset, and seamlessly incorporate these curated visuals into proposals, presentations, and other pursuit materials within aec360. This integration bridges the gap between customer relationship management (CRM) tools and effective asset management, empowering marketing teams to leverage the best of both worlds.
The benefits of this integrated solution are compelling
- 1
Streamlined marketing processes
By harnessing the combined power of aec360 for CRM and proposal document generation, alongside OpenAsset for storing, finding, and integrating high-quality images and digital files, AEC firms can streamline their marketing and proposal workflows, saving valuable time and resources.
- 2
Centralized image and asset management
OpenAsset serves as a centralized hub for organizing and maintaining all project images. With support for various resolutions, formats, and orientations, firms can ensure consistency and accessibility across their image assets.
- 3
Efficient image retrieval
The searchable keyword functionality within OpenAsset enables users to locate the images they need when they need them. This feature eliminates the frustration of sifting through endless folders or databases to find the right visuals.
- 4
Enhanced image access
With the integration in place, all stakeholders within the firm gain access to pre-approved or up-to-date images, complete with usage guidelines, copyright restrictions, and attribution details. This simplified access ensures consistency in branding and messaging across all marketing endeavors.
Supercharge your marketing with aec360 and OpenAsset
Effective marketing can be the differentiating factor that propels AEC firms to success. By integrating aec360 with OpenAsset, firms can significantly enhance their marketing asset creation processes, from proposal generation to creation of marketing materials. With streamlined workflows, centralized asset management, and enhanced accessibility, this integration empowers AEC firms to showcase their work with confidence, ultimately driving growth and success in a dynamic marketplace.
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