Getting value from digital technology
A lot of technology companies claim they find the most success by focusing on telling a customer what they want. We believe in listening to what they need. Hearing firsthand accounts from manufacturers about their infrastructure needs and the impact our connected services and Microsoft Dynamics 365 have had in addressing them, help us provide better solutions and services to our customers. With that in mind, here’s some of what we learned.
Customers’ expectations today are higher than ever before, in part because they see amazing digital technology driving and engaging their shopping experiences. Our research shows that 85 percent of companies report that their customers are significantly more digitally focused than they expected. We’re being told our connected services offering is helping meet them where they are, leading to better customer service, first-time repairs, less downtime, and more proactive maintenance. These types of benefits are making their customer more trusting and loyal of manufacturers, which can sometimes feel in short supply these days.