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MicroMetl: Maintaining a Competitive Edge Amidst Rapid Growth with Microsoft Dynamics 365 and a Strong Data Foundation

HSO helped MicroMetl overcome the challenges of rapid growth with a solution with real-time visibility, standardized processes, and data-driven decision-making.

Maintaining a Competitive Edge Amidst Rapid Growth in Manufacturing: MicroMetl Finds the Answer with a Microsoft Dynamics 365 Finance, Supply Chain, and Sales—supported by a Modernized Data Strategy

Maintaining a competitive edge while experiencing rapid growth poses significant challenges for any company. MicroMetl, a family-owned industrial equipment manufacturer of HVAC accessories supplying major OEMs in North America, is no exception. As the company grew and demand for its products increased, MicroMetl faced substantial operational challenges.

With three manufacturing locations nationwide, each using different systems and processes, the company struggled with a lack of standardized procedures and real-time visibility into its operations. Each facility operated in isolation, resulting in data silos and inefficiencies that hindered overall performance.

Addressing the challenge of growth

To overcome these obstacles, MicroMetl partnered with HSO to transition from AX to Microsoft Dynamics 365 Finance and Supply Chain Management (SCM). This ERP project was complemented by the implementation of Dynamics 365 for Sales to enhance Outlook and replace spreadsheets, alongside HSO's Data, AI & Analytics Suite Data Strategy and Roadmap. The goal was to standardize MicroMetl's data and processes across the board, achieving a comprehensive digital transformation and providing real-time visibility across all entities. This strategic move brought about several key benefits for MicroMetl.

Improvements in finance and operations

Improvements in Sales and CRM

  • 1

    Increased sales

    Dynamics 365 for Sales created synergy between MicroMetl's customer service and sales teams. This collaboration allowed for root-cause analysis to understand why sales were won or lost, leading to strategies that increased sales performance.

  • 2

    Accurate sales forecasts

    With advanced forecasting tools, the sales team could provide more accurate sales projections and offer customers reliable lead times. This accuracy enhanced customer trust and satisfaction.

  • 3

    Higher customer satisfaction

    Monitoring customer feedback enabled MicroMetl to address potential issues and anticipate customer needs proactively. This customer-centric approach resulted in higher levels of satisfaction and loyalty.

Improvements in data access

A comprehensive approach to digital transformation

MicroMetl's partnership with HSO has proven to be a pivotal step in overcoming the challenges associated with rapid growth. The transformation journey of MicroMetl demonstrates the critical importance of real-time visibility, standardized processes, and data-driven decision-making in maintaining a competitive edge. As MicroMetl continues to leverage the capabilities of Microsoft Dynamics 365 Finance and SCM, Dynamics 365 for Sales, and HSO's Data, AI & Analytics Suite Data Strategy and Roadmap, the company is well-positioned to adapt to market changes, meet customer demands, and drive sustainable growth.

Customer Case

Manufacturing Modernization: MicroMetl's Path to Data-Centric Decision Making, Enhanced Customer Experience and Innovation with HSO and Microsoft

Digital transformation fueled by 3 concurrent projects involving Microsoft Dynamics 365 Finance & Operations (ERP), and Dynamics 365 Customer Engagement (CRM), and a robust Data & Analytics Strategy leveraging HSO's Data, AI & Analytics Suite for Microsoft Azure, Fabric and Synapse.

Watch MicroMetl's Story

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Modernization in Manufacturing