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How AEC Firms Can Leverage Microsoft Copilot Studio and Boost Their Marketing ROI
Discover AEC specific use cases that showcase how Copilot can help boost productivity and improve your firm's profitability
Today, leveraging AI to enhance productivity and drive revenue growth is not just an option; it's necessary for firms looking to grow and stay ahead of the competition. Microsoft Copilot, powered by generative AI, stands at the forefront of this technological revolution. This AI-driven assistant, embedded across various Microsoft applications, offers many opportunities for AEC (Architecture, Engineering, and Construction) firms to streamline operations, improve efficiency levels, and, ultimately, boost profitability.
In this blog, we look at four compelling use cases for Copilots, showcasing just a few examples of how AEC firms can harness this tool to transform their business processes.
Use Case 1: Simplifying Go/No-Go Decisions
In the AEC industry, deciding which projects to pursue is crucial, since investing firm resources in losing proposals can waste both time and money. The go/no-go decision-making process can be complex, involving multiple subject matter experts (SMEs), the analysis of historical data, recent wins, and existing client and partner relationships. Building a Copilot can simplify this process significantly.
How Copilot can help analyze RFPs and help make Go/No Go decisions
Imagine receiving an RFP from one of your clients. With Copilot, a simple command initiates a comprehensive analysis of the RFP against the criteria you established in your go/no go requirements. Copilot can look at your previous wins, project history, client and partner relationships or other information to help you determine if your firm has a high probability of winning a particular pursuit. This AI-driven insight empowers your team to make confident go/no-go decisions, improving your overall win rate and resource allocation.
Use Case 2: Showcasing project experience
Winning new business requires effectively demonstrating your firm's and team members’ past experience and qualifications. Finding this information can be time-consuming as it involves finding relevant projects, gathering specific details on those projects, and crafting compelling narratives for use in a proposal.
How Copilot can highlight your firm's project experience and auto-draft project narratives
Copilot can retrieve projects applicable to your established criteria and help you narrow down the most relevant examples. It can then provide a concise summary of the project and iterate based on your specific pursuit needs, such as adding a narrative on the project's positive impact on the surrounding community. Copilot can create a compelling narrative that showcases your firm's expertise and success, enhancing your marketing efforts.
Use Case 3: Crafting quality write-ups
Creating compelling project briefs is critical for AEC marketing and business development. However, creating these write-ups requires significant effort from the marketing team and input from SMEs, who must find time away from billable work to assist in this process.
How Copilot can help your team create project briefs
A Copilot can guide the technical staff through uncovering compelling details about the project in a quick and non-intimidating manner that can serve as a foundation for a meaningful project narrative. It eliminates the “blank page anxiety” and saves time for both marketing and technical teams.
The ROI of implementing Copilot
The benefits of utilizing Microsoft Copilots can be substantial. Increasing your win rate by just 5% due to the improved go/no-go analysis can add significant revenue to your firm, from time savings on SMEs' engagement to pursuing winnable work. The example below illustrates what is possible in different scenarios.
Reducing the time spent on proposals can lead to even more substantial cost savings. If a firm processes 2,000 proposals per year, saving 25% of the time the marketing team and subject matter experts spent on each proposal can result in cost savings of up to $1.6 million. Some users report time savings of up to 50%, making your ROI even greater.
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Curious to see what ROI your firm can achieve with Copilot?
We've created a handy Excel spreadsheet that will allow you to enter your own data and see the potential ROI for various scenarios. You'll be able to compare different firm sizes, hit rates, project values, and time savings to see how much revenue you could generate with the right technology.
Find out how you can transform your AEC firm with Microsoft Copilot
For AEC firms looking to leverage Copilot, now is the time to explore how this innovative technology can transform your operations. Microsoft Copilot Studio Proof of Concept for AEC Firms can define their use cases, determine firm-wide data model requirements, and build functional a Copilot application tailored to your unique needs. Let us show you how your firm can embrace the future of AI-driven business management with Microsoft Copilot and unlock the full potential of your firm's capabilities.
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