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Getting the most out of Dynamics 365 Commerce
Ready to take your B2B commerce to the next level?
If you are ready to propel your business into the future of B2B commerce, Microsoft Dynamics 365 Commerce is certainly on your list. With its customizable modularity, omnichannel scalability, and powerful AI-enabled features, there’s no doubt that it is a market-leading e-commerce solution.
But choosing a platform is only part of the equation. Even the best solutions can fail if they are not properly tailored to your business model. That’s why it’s crucial to work with an implementation partner who can tailor Dynamics 365 Commerce to your specific business needs and help you get the most out of your investment.
In this article, we'll break down the benefits of leveraging this platform for your industry and how the right partner can help you maximize the potential of Microsoft Dynamics 365 Commerce.
First-hand market knowledge
Businesses have been relying on HSO's experience to stay ahead of market trends for 30 years. From retail to manufacturing, and everything in between, we know how to spot opportunities and help our clients leverage them. In recent years, we have seen customers shift from cumbersome call- and e-mail-based ordering to new channels. They are actively looking for new selling models to adapt to the expectations of a new generation of digital-native decision makers.
Market research supports these trends. In fact, a McKinsey report shows that online B2B sales channels have overtaken every other medium, with over two thirds of corporate customers completing every step of the purchasing journey on the web. And these don’t account for just small orders – over one-third is comfortable making purchases over $500k fully online.
On the other hand, the risk of not stepping into B2B commerce soon, or making the wrong investment, can send businesses into the Stone Age. Nearly 80% of suppliers are actively planning to implement some sort of marketplace or have already done so, and with good reason. The B2B commerce market is expected to increase fivefold by 2031, reaching a staggering $36 Trillion, and with high consumer expectations, only the most flexible, streamlined solutions will be able to capture their fair share.
Skipping the line with Dynamics 365 Commerce
In response to this market shift, Microsoft has heavily invested in Dynamics 365 Commerce to build an industry-leading e-commerce platform. This composable commerce solution leverages existing data in your Microsoft ERP system, eliminating the risks of duplicate data and performance-degrading integrations that are common with third-party e-commerce engines. This ability to add any channel and scale it according to your business needs gives you control of the floodgates, so your products can flow more quickly wherever demand arises.
In addition to these benefits, Dynamics 365 Commerce provides the following industry-specific advantages:
Retail
- 1
Join the digital chain
Stores and distributors are quickly transitioning to online channels. Fit right into the flow with a top-notch purchasing journey.
- 2
Increase Flexibility
Keep up with market changes by employing AI-enabled flexible pricing and product promotions.
- 3
Personalize user experiences
Deliver unique customer experiences with self-service portals and personalized product recommendations.
- 4
Increase inventory visibility
Enable real-time inventory visibility for customers and supply-chain teams, streamlining the ordering process and reducing unfulfillable orders.
Manufacturing
- 1
Personalize Sales Portals
Offer customized self-service portals that are personalized for your partners and distributors.
- 2
Leverage B2B2B
Seamlessly offer your products to a pool of distributors in central marketplaces, a plus in industries like Consumer-Packaged Goods.
- 3
Skip the Distributors
Leverage high caliber interfaces to open new revenue streams for your business, selling directly to the consumer (D2C).
A new way of selling
Embracing a new way of selling requires a shift in mindset, both for your organization and your customers. Although Dynamics 365 Commerce offers intuitive interfaces and smooth performance in a wide range of scenarios, the best thing to do is start small. By testing a simple sales portal on a targeted group of customers, you gain lessons on how you can scale up your e-commerce solution. From there, you can expand your capabilities in a phased approach, adding functionality and channels as you grow.
Change management, both internally and externally, is crucial to facilitate this transition smoothly and effectively. To properly design your Dynamics 365 Commerce implementation, you need a trusted advisor by your side with the right industry knowledge and a track record of success. They can help you anticipate obstacles and create a step-by-step plan to successfully implement your e-commerce solution.
Your proven partner
At HSO, we specialize in implementing platforms like Dynamics 365 Commerce for retail and manufacturing businesses with an international footprint. We combine our deep industry experience with proven methodologies and best practices to help you navigate the challenges of deploying your e-commerce platform. And by employing an incremental approach based on your business needs, we ensure that your customers have a positive buying experience, every step of the way.
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