HSO Blogs

Purpose
This cookie is used to store your preferences regarding cookies. The history is stored in your local storage.

Cookies

• PerplexCookieConsent

Location of Processing
European Union

Technologies Used
Cookies

Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

Purpose
These cookies are stored to keep you logged into the website.

Cookies

• SessionId
• yourAuthCookie

Location of Processing
European Union

Technologies Used
Cookies

Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

Purpose
This cookie is used to submit forms to us in a safe way.

Cookies

• __RequestVerificationToken

Location of Processing
European Union

Technologies Used
Cookies

Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

Purpose
This service provided by Google is used to load specific tags (or trackers) based on your preferences and location.

Why required?
This web technology enables us to insert tags based on your preferences. It is required but adheres to your settings and will not load any tags if you do not consent to them.

Purpose
This cookie is used to store your preferences regarding language.

Cookies

• perplex-user-language
  Stores your preferred website language. This cookie expires after 1 year.

Why required?
We use your browser language to determine which language to show on our website. When you change the default language, this cookie makes sure your language preference is persistent.

Purpose
This service provided by uMarketingSuite is used to track anonymized analytics on the HSO.com application. We find it very important that your privacy is protected. Therefore, we collect and store this data anonymously on our own servers. This cookie helps us collect data from HSO.com so that we can improve the website. Examples of this are: it allows us to track engagement by page, measuring various events like scroll-depth, time on page and clicks.

Cookie

• uMarketingSuiteAnalyticsVisitorId
  This cookie is used to uniquely identify users. The cookie expires after 1 year.

Purpose
With your consent, this website will load Google Analytics to track behavior across the site.

Cookies

• _ga
  Used to uniquely identify users. The cookie expires after 2 years.
  
  
• _ga_1D4MT58NBE
  Used to persist session state. The cookie expires after 2 years.
  
  
• _gid
  Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie expires after 1 day.

Purpose
With your consent, this website will load the Google Advertising tag which enables HSO to report user activity from HSO.com to Google. This enables HSO to track conversions and create remarketing lists based on user activity on HSO.com.

Possible cookies
Please refer to the below page for an updated view of all possible cookies that the Google Ads tag may set.

Cookie information for Google's ad products (safety.google)

Technologies Used
Cookies

Purpose
With your consent, we use IPGeoLocation to retrieve a country code based on your IP address. We use this service to be able to trigger the right web technologies for the right people.

Purpose
With your consent, we use Leadfeeder to identify companies by their IP-addresses. Leadfeeder automatically filters out all users visiting from residential IP addresses and ISPs. All visit data is aggregated on the company level.

Cookies

• _lfa
  Used to set a unique identifier to separate different visitors. The cookie expires after 2 years.

Purpose
With your consent, this website will load the LinkedIn Insights tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique. Learn more about LinkedIn cookies here.

Cookies

• li_mc
  Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. The cookie expires after 6 months.
  
  
• lang
  Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. The cookie expires after the session.
  
  
• li_gc
  Used to store consent of guests regarding the use of cookies for non-essential purposes. This cookie expires after 6 months.
  
  
• lidc
  To facilitate data center selection. This cookie expires after 24 hours.
  
  
• bcookie
  Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. This cookie expires after 1 year.
  
  
• liap
  Used to denote the logged-in status of a member. This cookie expires after 1 year.

Purpose
With your consent, this website will load the Microsoft Advertising Universal Event Tracking tag which enables HSO to report user activity from HSO.com to Microsoft Advertising. HSO can then create conversion goals to specify which subset of user actions on the website qualify to be counted as conversions. Similarly, HSO can create remarketing lists based on user activity on HSO.com and Microsoft Advertising matches the list definitions with UET logged user activity to put users into those lists.

Cookies

• MUID
  This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser.
  
  
• _uetmsclkid
  This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.
  
  
• _uetsid
  This contains the session ID for a unique session on the site. It also contains some additional parameters like: insights_sessionId, timestamp, pagenumber, upgrade, upload.
  
  
• _uetvid
  UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. It also contains some additional parameters like: insights_userId, cookieVersion, expiryTime, consent, cookie_creation_time.

Technologies Used
Cookies

Purpose
With your consent, this website will load the Microsoft Dynamics 365 Marketing tag which enables HSO to score leads based on your level of interaction with the website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine. Learn more about Microsoft Dynamics 365 Marketing cookies here.

Cookies

• msd365mkttr
  Identifies a website visitor/ end user (by browser). When a Microsoft Dynamics 365 form is submitted by a web visitor, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead. This cookie expires after 2 years.
  
  
• msd365mkttrs
  To find out how much time a website visitor spent on a certain page. The cookie is deleted when your session ends.

Technologies Used
Cookies

Purpose
With your consent, we use Spotler to measures more extensive recurring website visits based on IP address and draw up a profile of a visitor.

Cookies

• wow.anonymousId
  Registers statistical data on users' behavior on the website. The cookie expires after 399 days.

Purpose
With your consent, this website will show videos embedded from Vimeo.

Technologies Used
Cookies

Purpose
With your consent, this website will show videos embedded from Youtube.

Cookies

• VISITOR_INFO1_LIVE
  To provide bandwidth estimations. The cookie expires after 6 months.
  
  
• YSC
  To ensure that requests within a browsing session are made by a real user, and not by other sites. This cookie prevents malicious sites from acting on behalf of a user without that user’s knowledge. The cookie is deleted when your session ends.

Technologies Used
Cookies

Purpose
With your consent, this website will load the Meta-pixel tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique through platforms owned by Meta, like Facebook and Instagram. Learn more about Facebook cookies here. You can adjust how ads work for you on Facebook here.

Cookies

• act
  This cookie helps to distinguish between two sessions for the same user, created at different times. This cookie expires at the end of the session.
  
  
• c_user
  Contains the user ID of the currently logged-in user. This cookie expires after 3 months.
  
  
• datr
  To identify the web browser being used to connect to Facebook independent of the logged-in user. This cookie expires after 2 years.
  
  
• fr
  Contains an encrypted Facebook ID and Browser ID. This cookie expires after 1 month.
  
  
• presence
  Used to contain the user’s chat state. This cookie expires at the end of the session.
  
  
• sb
  This cookie is used by Meta/Facebook to improve friend suggestions. This cookie expires after 18 months.
  
  
• wd
  Used to optimize the rendering of the page. This cookie expires after 1 week.
  
  
• xs
  This cookie contains multiple pieces of information:
  • The first part of the value is an up to two-digit number representing the session number.
  • The second portion of the value is a session secret.
  • The third, optional component is a ‘secure’ flag if the user has enabled the secure browsing feature.
    

Purpose
With your consent, we use LeadInfo to identify companies by their IP-addresses. LeadInfo automatically filters out all users visiting from residential IP addresses and ISPs. These cookies are not shared with third parties under any circumstances.

Cookies

• _li_id.xxxx
  A first-party cookie to determine if the visitor is a new visitor or a returning visitor. This cookie is only used in the current session.
  
  
• _li_ses.xxxx
  A first-party cookie to determine which pages have been visited during their session. This cookie will be saved for two years.

Purpose
With your consent, we use TechTarget to identify companies by their IP address(es).

Cookies

• __cf_bm
  This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of the website.

Purpose
With your consent, we use this service provided by uMarketingSuite to run A/B tests across the HSO.com application. A/B testing (also called split testing) is comparing two versions of a web page to learn how we can improve your experience.

Purpose
With your consent, we use this service provided by uMarketingSuite to personalize pages and content across the HSO.com application. Personalization helps us to tailor the website to your specific needs, aiming to improve your experience on HSO.com.